- BMW slips a mysterious EV silhouette into its latest holiday video.
- The teaser links to current electric models mentioned in the clip.
- The shape suggests a crossover possibly related to the new iX3.
The holiday season is upon us and that means automakers have rolled out an assortment of Christmas-themed campaigns such as Lexus’ December to Remember. These are easy to overlook, so it’s surprising that BMW decided to sneak a teaser in one of them.
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The video begins with an advent calendar opening to reveal an assortment of models including the 7-Series. It then zooms in on December 24 and the box opens as question marks shoot out.
More: The iX3 Is BMW’s Neue Klasse Future Now With A Surprising Price Tag
We’re then shown a darkened silhouette of a mysterious vehicle. It’s hard to tell what’s being displayed, but the accompanying text gives us some clues. In particular, it notes the video shows the iX1 xDrive30, iX2 xDrive30, i4 M50 xDrive, i5 M60 xDrive Touring, and i7 xDrive60.
All five of them are electric, so it’s safe to assume the mystery model is as well. The vehicle also appears to be a crossover that recalls the new iX3.
We’re not sure what BMW has up their sleeve, but spy photographers have already snapped pictures of the iX3 M60. It’s expected to have a sport-tuned suspension and beefier brakes. We can also expect styling tweaks inside and out.
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Another possibility is the new i3. BMW has been teasing the car for months and the automaker could use Christmas Eve to share more details.
Another outside possibility is a glimpse at the upcoming iX5. It’s expected to debut next year and prototypes have already been spied on numerous occasions.
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Still, the safest bet remains a new take on the iX3. In fact, when BMW introduced the iX3 50 xDrive in September, they said “further fully electric variants will follow, including a single-motor rear-wheel drive model.” The holiday clip may be the brand’s quiet way of saying that time is near.
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H/T to BMW Blog
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