Ineos Grenadier Now Costs Less Than It Did Before Trump’s Tariffs

The Ineos range just get a lot cheaper and includes a 9 percent price cut to the Quartermaster

                                        https://www.carscoops.com/author/bradcarscoops-com/                                    

Americans in the market for an Ineos Grenadier or Quartermaster will be pleased to know that, after several months of inflated sticker prices amidst the turmoil of President Trump’s tariffs, the British automaker has rolled out significant price reductions across its U.S. lineup, a move that comes as demand shows signs of cooling.

Read: The Most Expensive Grenadier Ever Is Built To Crush Anything In Its Path

Before President Trump returned to the Oval Office and initially announced sweeping tariffs in April, prices for the Ineos Grenadier started at $76,700. However, Ineos was forced to pass on some of the tariffs to its buyers, hiking the SUV’s starting price to $80,500. That increase didn’t last long. Ineos has now cut the entry point by 9.8 percent, bringing the starting figure down to $72,600.

Cuts Across the Range

As reported by Auto News, the reductions extend beyond the base model. As such, both the Trailmaster and Fieldmaster versions now start at $80,600, each down 8.9 percent from $88,500. These cuts also mean the Trailmaster and Fieldmaster are even cheaper now than they were before the tariffs, when prices kicked off from $84,700.

The Quartermaster pickup, traditionally more expensive than the SUV, has also seen sizable cuts. Current pricing starts at $86,000, down from $94,500, a drop of about 9 percent.

Prices for the Quartermaster had started at $96,500 earlier this year, but were cut to $85,500 before Trump’s tariffs came into effect. Currently, both the Grenadier and Quartermaster face 27.5 percent tariffs, but thanks to a new trade deal with the US and European Union, this will be reduced to 15 percent. The Quartermaster is also slapped with an additional 25 percent ‘chicken tax’ as it is a foreign-made pickup.

Ineos does not release sales figures, so it’s difficult to know what impact the temporary price hikes had on its sales. However, Ineos did say that US deliveries increased by 2 percent through the first half of 2025 compared to the year prior, indicating the impact of the price changes may have been minimal. But, it’s likely that increase owes more to growing brand visibility than to pricing strategy.

Pressure from Declining Registrations

Still, more recent registration data paints a less encouraging picture. S&P Global Mobility says that registrations of new Ineos models in the US were down 14 percent in the first half to 2,468, and fell by an even more significant 23 percent to 331 in June. That decline likely pushed the company to ease prices in what remains its most important export market.