
- VW CEO Thomas Schäfer says buyers want familiar designs like traditional door handles.
- New ID.Cross and ID.Polo concepts bring back classic handles, prioritizing usability.
- Company still believes electromobility is the best option for most mainstream buyers.
There are big shifts underway at Volkswagen. The brand is not only preparing a raft of new EVs like the ID. Cross and an all-electric Polo that have been previewed in near production form, but it’s also rethinking design to broaden appeal. That means moving back toward features that feel more familiar to shoppers, including something as simple as returning to traditional door handles instead of the flush pop-out ones so many EV makers favor.
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Read: VW’s ID. Cross Might Finally Be What Budget Buyers Have Been Waiting For
At the IAA Mobility show in Munich, VW boss Thomas Schäfer sat down with Deutsche Welle and touched on several topics, including the slowdown in EV sales across major markets like Europe and the United States. Asked whether VW was making a conscious effort to make its EVs more approachable, Schäfer was quick to emphasize the value of familiarity.
Back To Basics
“People expect some sort of familiarity with the vehicle, with the brand, that they are buying into,” he said. “People buy brands so from that point of view, functions have to be easy. You know, like door handles for example. It’s all nice to have these flush door handles but they are terrible to operate, so we definitely have proper door handles on the cars and customers appreciate it. It’s the feedback we’re getting.”
More: Hate Retractable Door Handles? China Might Finally Make Them Go Away
And he’s not alone. As we recently reported, regulators in China are also eyeing flush and retractable handles, considering a ban after safety concerns and accident investigations. Given the size and influence of China’s auto market, such a move could ripple far beyond its borders, pushing other automakers to rethink their approach to what was once a trendy design cue.
While the ID. Every1 concept unveiled earlier this year featured flush door handles, both the ID. Cross and the ID. Polo previewed in Munich use more traditional ones. They may sacrifice some aerodynamic efficiency, but they’re far easier to operate in everyday life.
The Broader EV Transition
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In the same interview, Schäfer also discussed VW’s wider transition to electric vehicles. He argued that electromobility is the superior option for buyers but questioned whether demand and infrastructure will grow fast enough for Volkswagen to stop selling ICE-powered models in the European Union by 2035.
“The end result is clear,” he said. “The question is can we make it fast enough for 2035? Is the uptake and the infrastructure growth for charging happening fast enough so that 2035 is a realistic goal? he said. “Whether it’s a couple of years later, it needs to be reviewed.”
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