
- Carvana launches Shaqbot AI with Shaquille O’Neal’s voice to guide online shoppers.
- O’Neal stars in Carvana commercials nationwide as part of the brand’s new campaign.
- Shaqvana.com lets customers browse Shaq-approved cars with filters highlighting features.
AI chatbots are becoming an increasingly common part of our everyday lives, with a seemingly never-ending number of websites adding them to interact with customers and make the shopping process a little easier, though that’s debatable. But I digress. Carvana is getting in on the action too, although with a twist. Its new creation, called the Shaqbot, comes to life through a partnership with Shaquille O’Neal.
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Read: Bombshell Report Claims Carvana Is An ‘Accounting Grift For The Ages’
The Shaqbot features the voice and wit of the legendary NBA player and has been built using real voice recordings. It uses a response logic that’s been approved by the big man himself and has been designed to answer common questions and help customers browse through inventory.
More Than Just a Chatbot
The collaboration goes beyond the digital assistant. O’Neal will also appear in a series of broadcast and digital commercials for Carvana across the United States. To tie it all together, a dedicated website called Shaqvana.com has also been launched, offering a curated selection of vehicles that (supposedly) meet Shaq’s standards.
A special Shaq filter will also be added to Carvana’s online shopping tool, highlighting features the Hall of Famer values most, such as roomy interiors, sunroofs, and plenty of horsepower.
“I’ve been buying and selling cars for years, and when I found Carvana, I really loved the ease and innovation of the brand,” O’Neill said in a statement. “That’s what makes my partnership with Carvana so exciting. And now for other Carvana fans, they can have a little fun with Shaqbot, an assistant as smart, smooth, and good-looking as me.”
Carvana’s Rise and Reinvention
Carvana burst onto the scene several years ago, pioneering the use of multi-story car displays at locations across the United States. While the firm nearly went bankrupt two years ago, it has since staged a dramatic rebound, with its stock now trading close to record highs at $378.
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“Shaq is a great ambassador for Carvana – he brings the perfect mix of big personality, big heart, and big ideas,” Carvana co-founder Ryan Keeton said. “He’s not just in the ads; he’s in the experience. The Shaqbot is one of the most unique things we’ve ever built, and it shows what’s possible when you combine technology, creativity, and fun.”
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