- Subaru had a terrible September as sales dropped 18.5% compared to a year ago.
- The only model to post a year-over-year increase was the Legacy, which recently died.
- Even the expiring tax credit couldn’t convince people to buy the underwhelming Solterra.
Weeks after Subaru wrapped up production of the Legacy, it has emerged as the only vehicle to post a sales gain last month. That’s awkward, to say the least.
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Jumping right into the numbers, customers snapped up 1,884 Legacy sedans last month. That’s up 8.3% from a year ago and is the only bright spot on an otherwise dismal September.
More: Subaru’s Legacy Fades To History As Its Longest-Running Nameplate Is Dead In America
Subaru’s only other sedan, the WRX, plunged 51.8% to a mere 640 units. That means it was outsold by a zombie by nearly 3:1.
The bad news doesn’t end there as even the expiring tax credit couldn’t boost the Solterra. Sales dropped 58.8% to 443 units, although a stop sale order and a significantly improved 2026 model likely had an impact.
Sticking in car land, the BRZ only found 177 buyers. That’s 475 less than the Toyota GR86 and things likely won’t improve as the 2026 model costs $2,650 more than its predecessor.
The aging Ascent continues to be deadweight as it only found 3,073 takers. That’s down 47.1% from a year ago and it too is getting more expensive for 2026.
The Outback wagon was down 11.3% to 12,406 units, but it was Subaru’s second best-selling model. This is worth mentioning as the company took a gamble and transformed the 2026 model into a crossover that resembles the Wagon Queen Family Truckster.
The redesigned Outback is scheduled to arrive at dealerships later this year and it will start at $34,995. That’s $5,000 more than the old model and the sizable price hike could put a dent in its popularity – assuming the styling doesn’t do it first.
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September Subaru Sales
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