- Ford CEO Jim Farley has hinted at a new electric sedan.
- High-performance model could ride on a new EV platform.
- The executive believes there’s still a huge market for sedans.
Ford’s future product roadmap has gotten messy as the company has killed or delayed a number of upcoming models. Most of these have been fully electric as the automaker axed their three-row EVs and recently halted F-150 Lightning production – at least temporarily.
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Amid this chaos, Ford isn’t throwing in the towel on EVs. Quite the opposite as the company is working on a mid-size truck that will be launched in 2027 and ride on the all-new Universal EV Platform. The latter will eventually underpin a “family of affordable vehicles.”
More: Ford Gives Taurus And Mondeo A Mustang Glow-Up For 2026
That family could include a rear-wheel drive, high-performance sedan that would be affordable. Ford CEO Jim Farley hinted at the car in a recently posted video, which was taken a few months ago at Monterey Car Week.
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Return of the Sedan?
The executive didn’t say much about it, but implied the mysterious model has a clean silhouette as well as a “cool closure” system in the back, which enables it to carry a lot of stuff. This suggests the car could be a liftback sedan, which would broaden its appeal in the crossover era.
Little else is known about the vehicle, but Ford has been hinting at a Mustang sedan since 2022. The company also reportedly showed dealers a rendering in 2024 and this could presumably be what Farley is talking about.
Also: This Is An Official Ford Mustang Sedan Sketch And We Love It
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While that remains unclear, the executive said “There’s definitely a market for sedans, a huge market.” However, he said their previous generations of sedans failed in America because they were built on European platforms to European standards. This resulted in expensive cars, which cost the company a lot of money.
Fusion Died So Bronco and Maverick Could Live
Farley went on to point out that the Bronco and Maverick never would have happened if they continued making the Fusion. As he explained, they took the money from cars to invest it elsewhere. This has proven to be a wise move and Ford has focused on the “sweet zone” with Broncos, Mustangs, and Raptors.
Elsewhere in the interview, Farley shared praise for the Xiaomi SU7. He also talked about his dream of doing an off-road supercar.
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We’ve covered the latter before, but in this interview he described it as a WRC [World Rally Championship] car for four people as well as something like a Raptor R without a pickup bed. He went on to say the model would be partially electric and have 1,000 hp (746 kW / 1,014 PS).
Of course, it’s all just a lot of talk at this point and Ford has been having problems executing their vision. Besides botched EV plans in America, the company’s European turnaround has stumbled with rebadged VWs. This is on top of 138 recalls and counting.
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